Sebastian Greenwood, How Consumer Behavior Has Changed Over the Years – Some Simple Facts

The one factor that has remained constant in consumer behavior is that branding makes a huge difference. However, through the years there has been a shift in the spending and analytical behavior of consumers, let us look at the factors:

Reviews

Checking out the veracity of claims made by a brand through online reviews provides the ardent consumer with relevant information. By taking into account the pros and cons, the individual gets to make a more informed decision. Of course, the accuracy may be off base, but one can gauge the reaction and make a decision.

Endorsements

With more celebrities endorsing various brands, fans follow suit and make a play for the product or service. For instance, a hardcore tennis pro will expect to better their score because of the brand of equipment endorsed by famous players such as Roger Federer, Serena Williams, Rafael Nadal.

Social Media

The average person spends at least an hour a day on the internet. Social media has a huge connect where prospective customers make a play for products that interest them. A Facebook page or Twitter handle with relevant details and commentary for and against the product is a way for consumers to make a choice.

Sales

To sell a product or service, the objective of the business is to generate hype in the market. The idea is to offer a sweet bargain for a limited time, like lightning sales, which captures the interest of the average consumer. This has worked phenomenally well on a large footing and helps the consumer buy his/her coveted brand at a fraction of the cost.

Word of Mouth

Millennials do not just go by generic advertising, they prefer the real deal through word-of-mouth details about businesses and what they have to offer.

These are some of the ways in which consumer behavior has evolved over the years. Mail outs and leaflets may still remain to the day, but the vast reach for advertisers is through the internet.

Sebastian Greenwood quoting Hugh White says “The past cannot be changed. The future is yet in your power”.

Learn more about Sebastian Greenwood:

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Sebastian Greenwood, Three Simple Eco-Friendly Policies that Entrepreneurs Can Instill

With climate change being a major threat to our beautiful planet, it’s important for businesses to reduce their carbon footprint. Below are three different ways you can help the environment by reducing your business’s emissions:

Paper Trail

Printing out large volumes of paper is wasteful. What you should be doing is printing on both sides and recycling paper that can be used again in the office. For example, the back page of a print off can be used for writing down notes. Paper can also be used as compost for the garden at home. Sebastian Greenwood often quotes Og Mandino who said, “Always do your best. What you plant now, you will harvest later”.

Solar Power

One way to reduce your carbon emissions is to utilize clean energy. Solar and hydropower are great ways of using energy without the cost to the environment. The initial startup costs can turn some businesses away, but down the line, simple eco-friendly energy can result in major savings as well as helping the planet.

Waste Disposal

Having a waste management schedule is another great way for your business to help the environment. Minor changes to the office such as doing away with plastic and having a separate container for wet and dry items to be junked in certain bins can make a huge difference. Most homes follow such rules and so it makes sense to implement in the office as well.

In Summary

The three-pointers listed above definitely are super easy eco-friendly policies that you can implement for your business. Let us take a leaf from Sebastian Greenwood quoting Lao Tzu who said, “Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step”.

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Some Industry Impacts that Can Influence Business Trends

In various industries, certain factors influence trends. Let us look at a few industries and the impacts that can influence business trends.

Retail Industry

Many well-known establishments are losing out because of online shopping. The medium is easy and most often the prices are limited. Based on environmental factors, retailers are cutting back on their carbon footprint offering revamped products for a competitive price with upgraded warranties.

F&B Industry

The hotel and other service related enterprises that rely on food and beverage to keep the business afloat are also influenced by trends. Issues such as demand, cultural awareness, supply chain, media and a host of other issues constitute the basis why the industry is impacted. In a positive vein, people do not blink when placing orders. On a negative vein, with the prices of raw materials hitting the roof, not many can afford the niceties.

Clothing Industry

For a while, people have been fed with the information where under-age workers produced finished items of clothing. That is one reason why people shift their allegiance to a brand because of negative publicity. Many of the well-known brands do not resort to this, but because of the image projected in the public eye, they lose face, have to shut shop and dig themselves out of the pit.

Real Estate

The investment in real estate is not as easy as one would have thought, with new changes being implemented; people do not want to invest in property if there are high tax rates. Sebastian Greenwood once quoted Brian Tracy who said, “I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often”. The point is that while the industry may have a couple of changes, the wait and watch policy may be beneficial down the line for the real estate industry, buyers, and sellers.

Chatter

Social networking is a wonderful medium of engagement, but it can have a ripple effect when too much of the chatter brings down a brand. The objective is to capitalize on social media and let the truth be projected so that the negativity in the market is addressed resulting in amazing new trends for the brand. Basically, create a trend of your own and own the market. As Sebastian Greenwood said when he quoted Philip Sidney who once said, Either I will find a way, or I will make one,” that is the best solution.  

No matter what industry impacts are felt with reverberating consequences, it is essential to deal with the issue, move with the times and generate positivity.

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Sebastian Greenwood – Why Opting for Insurance for a Business is the Best Idea 

The law mandates that any business should be covered by insurance. Sebastian Greenwood once quoted Lao Tzu who said, “Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step.” Let us look at why opting for insurance is a good idea and helps down the line.

Property Insurance (for a home-based business)

Based on the way that one organizes and structures the business is dependent on the insurance cover. If you are running a home-based business the generic home insurance criterion does not cover it, especially if you have a series of assets. As you disclose the need for an additional cover with the insurer, you will be entitled to the advantages a cover brings to the fore.

Liability Clause

This format of an insurance cover is primarily important to places like healthcare facilities, salons, consultants, legal professionals, medical practitioners, real estate agents and many who are prone to get bamboozled. As a liability clause in the agreement, you protect yourself and the business from any claims arising with regard to negligence or malpractice. You need to be covered in case of an issue with a customer who is looking for a solution because of multiple reasons.

Insurance for the Employer

Employees who are under a union can cause considerable havoc for an employer. While the union reps may try to get a chunk of the assets, it is wise to opt for an employer’s insurance to keep you free from legal suits. This can arise when the market is bad or the employee has fallen back on work because of constant sick leave. Asking him to leave is advantageous to keep the company afloat, but if he sues, you need a backup plan. Sebastian Greenwood once quoted Dale Carnegie who said, “If you want to conquer fear, don’t sit home and think about it. Go out and get busy”.

An Overview

Myriad choices are available; data breach insurance, business owners insurance, personal insurance, asset insurance, and a host of others that are necessary to establish a cover. The advantage insurance gives is that you are not burdened with issues that you should not be burdened with in the first place. Nevertheless, it is a wise move to certify that you are insured so that you do not find yourself caught in the crossfire.

Sebastian Greenwood – Teamwork is a Proven Necessity in any Enterprise

When setting up shop, it is never easy for one person to handle multiple jobs, which is why additional personnel improves the volume of business and increases the profit margins. It has been widely proven that division of labor is the best way to achieve success in any field. Let us deconstruct why teamwork is a proven necessity for any enterprise.

Faster

One person handling multiple roles reduces the pace and does nothing for the brand. However, groups of people handling fixed portfolios get the job done, without hand holding ensuring profitably and brand loyalty.

Hierarchy

Hierarchy is downgraded as people work together in tandem and get the job done. The idea is to do away with rigidity and get down to basics. Once this is out of the way, the business will rake in revenue primarily because hierarchy goes out the door and division of labor is a force reckoner.

Empowerment

The junior staff has the opportunity to grow in the ranks with a more detailed portfolio as they bring their ‘A’ game to the workplace. The idea is to get the entire team together so that there is synergy due to an empowerment to get the job done without critique. As they accomplish the tasks, there is a feeling of camaraderie because of a team effort.

Ego

The need to do something for oneself goes out the door, as does the ego. The objective is to make sure that the brand retains its loyalty in the market with the right set of workable tools for employees. Sebastian Greenwood once quoted Thomas Paine who said, “The harder the conflict, the more glorious the triumph.”

Good Management

A good manager will realize the efforts of his staff, whereas a bad manager will constantly remind them of their faults. To achieve good teamwork, boosting the morale of employees is a must; otherwise, people lose their will and focus to do the job.

Workshops

As the business gets going, organizing workshops within the confines of the office or outside the office at a retreat helps break down barriers among employees. It also helps everyone to pitch in together and learn the nuance of building morale and working towards implementing ideas to improve brand value.

To simplify the process – teamwork is a proven necessity in any enterprise. Sebastian Greenwood once quoted Henry Ford who said, Coming together is a beginning; keeping together is progress; working together is a success.” By following these simple steps, it is easy to figure out that teamwork brings in huge profit margins, period.

Learn more about Sebastian Greenwood:

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Sebastian Greenwood – Five Key Points To A Successful Business

Setting up shop with a new business often takes a great deal of planning, gumption, creativity, knowledge and understanding the pulse of the industry. However, even when you have all of these facets in place, other areas also factor into running a successful business. Here are five key tips to raking in profits.

Ethics

Having a robust plan in place is wonderful, but red tape can get you down. This is the case with brick and mortar companies, large enterprises and single entities. At this point, it is entirely your call if you are going to bribe someone under the table or stick with an ethical plan. The latter is much better, it may take longer to get the business up and running, but down the line, it is more feasible.

Financial Outlay

The main criterion for running a business is to have an expert in finances. Nothing can get as tricky as not filing your service returns on time. The penalties can take the Mickey out of you, and therefore, the right financial outlay plays huge dividends. Sebastian Greenwood once quoted Wayne Dyer who said, “Go for it now. The future is promised to no one.” When you need to make a play, go with your gut and the profits will catapult.

Strategy

Any good businessperson will tell you that while the optics may seem relevant, what really works is a tactical analysis of the enterprise. The right play will enable the brand to show promise in an otherwise dull market and may even have multiple takers to get started. Strategy denotes timing, precision, planning, and marketing prowess. Once these are in place, nothing should go wrong.

Social Media

Social networking has no bounds and with the variety of tools available to everyone, the sky is practically the limit. The objective here is not to get too frivolous with the chatter, but to stick with the plan to promote the brand. Use the formula that Sebastian Greenwood did when he quoted Og Mandino who said, “Always do your best. What you plant now, you will harvest later,” this will help you achieve the impossible soon.

Location

Establishing credibility is possible when there is a real address that people can contact, not just a website without a concrete address and contact number. Location is all about getting it right, based on the target market that you are approaching. If you are selling a product that is high end, the position should be in an upmarket area.

Sebastian Greenwood – Key Practices An Entrepreneur Should Always Stay Away From

“It’s not about ideas. It’s about making ideas happen.” – Sebastian Greenwood quotes Scott Belsky, co-founder of Behance.

A majority of start-up businesses stumble in their growth stage. Therefore, it is quite clear that the life of an entrepreneur is not a cakewalk. They need to be experts in number crunching, know how to chase deadlines and come up with innovative ideas for optimizing their businesses. Let’s explore some of those practices, which an entrepreneur needs to avoid at all cost.

Not Following Deadlines

The majority of start-up entrepreneurs do not realize the importance of deadlines. In fact, a few of old-timers create incorrect examples by forming an impression in front of their peers that establishing deadlines is the equivalent to working under great pressure and stress.

Yet, a successful entrepreneur knows how to set up an effective method for making sure that the set deadlines are always adhered to. When short-term deadlines are set up, there could be an element of urgency. If entrepreneurs break down their projects, deliverables and business goals into smaller components, they can effectively function in various aspects of business in a logical sequence until the time they can be accomplished successfully.

Not Delegating Work Properly

If you have built your business or taking a lead in it, you need to wear multiple hats to maintain that ownership. For instance, you need to perform the roles of an innovator, a CEO, a leader, a financial manager, as well as a salesperson. At the same time, you may also look after routine tasks on a day-to-day basis. While initially, you may enjoy doing all these tasks, they will gradually start taking up the lion’s share of your time and prevent you from pursuing your strategic business goals. In order to enhance their competitiveness in the market, a successful entrepreneur may choose the path of motivating their employees. The aim is to delegate a greater responsibility to the latter while embracing a higher level of entrepreneurial attitude. The end result is the tasks in hand getting finished within a timeline and without compromising on their quality. Thus, you should learn to delegate your business responsibility as an entrepreneur and start trusting your employees more.

Adopting An Attitude Of Being A Perfectionist

One of the most incorrect ways to sabotage your business and your own self is to have a motion that you are a complete perfectionist. When you embrace the pressure of being a perfectionist, it can act as a big hindrance to your joy and creativity, therefore making your task tougher and longer than it actually is.

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Sebastian Greenwood – Why Is Humility An Integral Part Of Leadership?

We talk about leadership and the various traits of a good leader because this is a great importance in today’s workplace. However, there is one trait of a leader that is not spoken about very often and it is also the one trait that matters the most for a good leader. It is this trait that sets apart a normal person and a good leader. It is nothing but humility. Leading with humility is what would make people genuinely look forward to working with the leader and would be the perfect way to lead by example.

A leader starts with a strong attitude as Sebastian Greenwood quotes Philip Sidney, “Either I will find a way or make one.” But at the same time the leader also makes sure that he or she is open to new ideas and opinions. This is because a good leader listens to the people around him and this is the trait that sets apart a leader from a dictator.

Humility is on level with and not against leadership roles

When we talk about humility it is often a trait that is least associated with people in leadership roles or powerful positions in any company. Contrary to this perception it is in fact these people who deserve to possess this quality the most. It is not a sign of weakness as it is often portrayed, but rather a sign of strength. Only the confident few can be truly humble. When you are humble it does not mean that you are expected to think yourself any lower than the others around you. It simply means that you should be ready to think of others around you on the same level as yourself.

Humble leaders do not ever abuse the authority bestowed on them

Humility ensures that the leader would avoid misusing the authority that he or she is given. This means that the leader would not focus on retaining the trust of those around him by staying humble and open. This would ensure that there are no barriers that the others might face to try and connect with the leader. People should not fear any leader but should, out of respect, be motivated to follow and work alongside the leader. This would be the ideal leader that any team would benefit from.

A leader is not omniscient

No one is in fact! It is about the never-ending thirst for learning and the flexibility to accept every source of information. Few things are learnt from the books, and certain things are learnt from experience and exposure. But there are certain things that are also learnt from the people around them. When the leader is humble enough to stop, listen and understand what is happening around them, they will be able to gain a lot of knowledge from sources that they had least expected. As Sebastian Greenwood aptly quotes Aristotle, “Quality is not an act, it’s a habit”. So start small and stay humble, you will soon find yourself going places!

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Top Unconventional Techniques for Small Entrepreneurs to Get More Web Traffic

There are innumerable businesses that keep joining the various social media platforms like Facebook, Instagram or Twitter with an aim to generate and increase traffic. There are some businesses that also set up Google ads. Thus with the increasing engagement levels on various social media networking sites, it is becoming tougher to taste success via traditional online advertising. This is even a bigger concern for small entrepreneurs. These smaller businesses have to often compete with the bigger and more powerful competitors who are equipped with excellent marketers and large budgets.

Thus, the big question here is how the smaller businesses tackle these issues!  How should the small entrepreneurs use the conventional marketing campaigns to be successful? The solution to this problem is that just like the tremendously successful Sebastian Greenwood, these entrepreneurs should try to follow unconventional paths and doing things, which even established marketers are yet to start thinking about. Below are some of those innovative ways that small entrepreneurs can use for increasing their web traffic

Google Voice Search

One of the most popular ways for people to discover any business online is through using search queries on Google. In the recent years, Google Voice Search has become increasingly popular. Thanks to this tool, online marketing efforts are definitely getting more exciting now. With the availability of a tool like Google Voice Search, who would now like to spend their time in keying on their queries in the search box!? After all, they can just say it to get their job done. Isn’t it a smarter, faster and cooler way to search for a business online? It is expected that the spoken SEO trend will further grow in terms of popularity in the next few years. Thus, it is the perfect time for small businesses, in particular, to overhaul or revisit their mobile as well as online marketing strategies.

“Re-marketing” on social media

Remarketing seems to be the latest strategy for users of social media like Twitter and Facebook. Today, it is no longer adequate to set up your advert and walk away from it, confident in a high conversion rate. The idea behind remarketing is to only target those users who have already visited your website. This means that you are only marketing to those users who have already expressed an interest in your products. It’s easy to set up using a tracking pixel for your social media accounts. This will collect data on your visitors, and enable you to target your visitors with social media marketing. You can track your conversion rate using Facebook and Twitter Analytics, and adjust your campaign accordingly. You can incorporate this tactic with your other marketing channels to amplify their effect.

Take help from micro-influencers on social media

Use of influencer marketing can improve the visibility of brand by taking advantage of the popularity enjoyed by the said influencer. Micro-influencer is a user on social media with a follower base in the range of 10,000 to 1,00,000. These micro-influencers actually offer a better return on investment than celebrities with a wide and varied fanbase. By tapping into these individuals, who have a much more focused support base, you can market your product to the people who want it. These micro-influencers also offer better value per post, making this a win-win situation.

There you have three unconventional marketing techniques to increase web traffic and drive more sales. You can learn more about Sebastian Greenwood on the following social media sites.

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Why You Must Be Customer-Centric To Grow Your Business

Advertisements seem to be all-pervasive and more particularly of those companies that offer various items or services. These companies shout loudly that their items are the best, their prices are the lowest, and that their services are impeccable. But if you pause for a moment and check, you will find that most of these noises are empty and they are not true. Companies should therefore not forget that nowadays, customers are very smart and they will not take such noises as face value.

In other words, most of the customers do their homework meticulously before making their choices. This means that as a business owner, you must check if the items or services you offer will fulfill the needs of your customers. Unless your efforts are customer-centric, you cannot sell your items for a sustained period of time.

Of course, when you launch an item or service, you may taste initial success. But if what you are offering is not up to the expectations of your customers, you cannot stand in the market. No amount of advertisement can help you. On the other hand, if you are certain that what you are offering will perfectly fulfill the needs of your customers, you can spend on advertisement and proclaim this fact with conviction. But what should you do to be more customer-centric? The following tips may help. But knowing them is not enough. You must implement them. Remembering the wise words of Johann Wolfgang von Goethe, successful entrepreneur and business mentor Sebastian Greenwood once said, “Knowing is not enough; we must apply. Willing is not enough; we must do.”

  •  Listen to the needs of your customers intently. There are a number of ways to know what your customers need. You can do a market research or survey for getting the information you need. If you think that you cannot handle this, you can seek the help of service providers who have market-research experts on their roll.
  • Trying to know the needs of your customers cannot be a one-time affair. It is a dynamic process. You must therefore keep in constant touch with your customers because as time flies by, their needs may keep varying as well.

Not only that, customers now have a very good access to all types of information, thanks to the advent of the Internet. So, they keep abreast of all the technological innovations that are taking place. Therefore, they are changing their requirements more frequently than ever. Unless you know the changes in their needs, you will not be able to cater to them.

  • It is wrong to adopt the same strategy for all the sections of customers. The needs of customers may vary according to the regions where they live, their gender, age, education, etc. This means you must take into account all these aspects for devising your strategy. If you ignore these aspects and adopt a uniform approach for all the sections of your customers, you will be squandering your money, time and energy for producing your items and trying to sell them. Remember that some of your competitors may be smart and they may be adopting the right approach for finding the appropriate needs of various types of customers. If you refuse to change tack, your competitors will out-smart you soon.
  • There may be a number of competitors who offer products similar to what you are offering. But your products should serve at least one unique purpose that your competitors do not. If you succeed in incorporating such uniqueness into your products, you can be rest assured that you have a clear edge over them.
  • Adopting a customer-centric approach should not be confined to offering the products customers need. This approach should pervade all the functional areas of your company. For example, you must ensure to make on-time deliveries, should answer the queries and doubts of your customers instantly and should put in place excellent pre-sale and after-sale services. This approach will help you in earning the loyalty of more customers. As Sebastian Greenwood once quoted Og Mandino said, “Always do your best. What you plant now, you will harvest later.”