Sebastian Greenwood – How can we train our minds to fight the odds?

Quoting Johann Wolfgang von Goethe the incredibly successful entrepreneur Sebastian Greenwood once said, “Knowing is not enough; we must apply. Willing is not enough; we must do”.

Staying with these words, it is important that we fight the odds as a test against the times that are trying to hinder us. One should always remember and keep saying it to ones self ‘This too shall Pass’. It means that there is nothing in life that is permanent and change is the only constant. There is nothing, which is permanent or here to stay. Only change is here to stay and every situation, which is there in our life will pass on and we will be faced with a new challenge at every juncture of our lives.

In order to fight the odds we need to keep a few things in mind, here are some of them.

  1. Challenges will build our character, it will make us stronger.

If it does not kill you it only makes you stronger. This is an adage, which has been passed on to use since ancient times. Any challenge, which comes your way will only make you stronger and will build your character, enhance your will power and make you very strong and resilient. Face the odds with steely determination and look at it in the eye. Any challenge is easier to face when faced with courage and determination, only these qualities will make it easier for you to face the challenges. Do not escape from them, otherwise they will haunt you for your entire lives.

  1. There is no running away from challenges

You cannot run from the odds or challenges in your life, the only way to deal with them is to face them with courage. Challenges come in every juncture of our lives and they will not go away just because you are running away from them. You cannot wish them away; similarly it is not possible that you lead a perfect life without any challenges. Accept challenges and that is how you can go through life with ease.

Thus these are the various ways you can fight the odds in your life and the qualities, which will see you through are steely determination, courage and the will to work hard.

Learn more about Sebastian Greenwood:

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Advantages Through Brand Participation in Trade Shows

Marketing a new business takes time. Unless it is done in the right manner, the target may not be wowed with the product/service. To get it right, trade shows work rather well for reasons cited below.

Basis for Promotions

As a podium where promotions are the basis, trade shows work rather well. It could be done through the prism of sponsorships or participation at the event itself. Giveaways also work well for a brand that energizes people over to the counter that offers something interesting for the avid consumer. Create a pitch and slogan well before the event so that people organize their day and head over to the stall that has a great deal of promise.

Visibility

The right flow of colours and imagery sets the tone at a trade show. It lets on that the new entrant in the realm of barter has something promising with a visual stimulus that entices the target. It provides the upcoming brand with potential, as varieties of visitors throng trade shows to visit stalls and purchase goods that are interesting. Sebastian Greenwood once quoted Og Mandino who said, “Always do your best. What you plant now, you will harvest later”.

Make Your Presence Felt

Trade shows usually take place over a couple of days and using this time is critical to show off a new product by a new entrant or an established player. Using this to the advantage of the brand encourages visitors to stay put in the stall. They can opt to purchase the product or order in, based on the right pitch by the sales team. By being the best host at an amazing stall, people are bound to come back for more, because at trade shows the best brand usually wins a huge amount. It helps in establishing a suitable presence for the brand

Brand Ambassador

If the brand has an ambassador who is remembered for the product that has been around, bringing in the key person makes a huge impact. It is likely that many may just flock to the stall to catch a glimpse, but with the right play by the sales team and the ambassador, the brand will rake in the big notes. Get people to order and avail discounts and the brand equity will be at an all-time high.

There are plenty of advantages in brand participation at trade shows. Sebastian Greenwood once quoted Ayn Rand who said, “A creative man is motivated by the desire to achieve, not by the desire to beat others”.

Learn more about Sebastian Greenwood:

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Sebastian Greenwood – Can An Independent Contractor Make Money in a Recession?

When the economy is down, everyone feels the heat. Here are some ways that an independent contractor can make money during a recession.

  • The major players usually try cost-cutting measures in advertising but raise their bottom line. It is at this point an independent player can bail out the situation for him/herself and make money even when there is a downturn.
  • The price of properties goes down considerably and an individual contractor benefits a great deal by capitalizing on the now factor instead of waiting for the tide to turn. Sebastian Greenwood once quoted Lao Tzu who said, “Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step”.
  • There is no lack of talent as employees from large companies will be on the lookout for a job and will be available at a fraction of the cost. Of course, it is wise not to undercut but employ them with a decent package. Robert H. Schuller once said, “Problems are not stop signs, they are guidelines.”
  • Most firms prefer to employ professionals having to pay additional fees. One can use it to one’s advantage. Make a name during this time and the client will keep your details for a later date instead of going with a bigger brand.
  • Spread the message on social networking sites and people will head over to your area of business as you make some decent money. While the situation may be rough, life has to go on and why not make the most of the situation to get the independent contracting going as you energize people to cash in on the product or service available for a fee.
  • A plumber or an electrician hardly faces the heat during the time of recession. They are usually on the speed-dial to various clients who need their services. You never know when the lights may need a fix or the plumbing goes down the drain.
  • As an independent contractor or professional, this is the time to make a play for reliable trades. Analyse the stock market over the past few years and ascertain the best stock that will benefit you. When the prices are right, it is naturally the best time to strike while the iron is hot.

Sebastian Greenwood once quoted Ted Turner who said, “You can never quit. Winners never quit, and quitters never win”. It, therefore, goes to prove that while making money when the economy is spiralling out of control may seem odd, there is a possibility to make money as an independent contractor, with the right moves, period.

Learn more about Sebastian Greenwood:

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Sebastian Greenwood, How Consumer Behavior Has Changed Over the Years – Some Simple Facts

The one factor that has remained constant in consumer behavior is that branding makes a huge difference. However, through the years there has been a shift in the spending and analytical behavior of consumers, let us look at the factors:

Reviews

Checking out the veracity of claims made by a brand through online reviews provides the ardent consumer with relevant information. By taking into account the pros and cons, the individual gets to make a more informed decision. Of course, the accuracy may be off base, but one can gauge the reaction and make a decision.

Endorsements

With more celebrities endorsing various brands, fans follow suit and make a play for the product or service. For instance, a hardcore tennis pro will expect to better their score because of the brand of equipment endorsed by famous players such as Roger Federer, Serena Williams, Rafael Nadal.

Social Media

The average person spends at least an hour a day on the internet. Social media has a huge connect where prospective customers make a play for products that interest them. A Facebook page or Twitter handle with relevant details and commentary for and against the product is a way for consumers to make a choice.

Sales

To sell a product or service, the objective of the business is to generate hype in the market. The idea is to offer a sweet bargain for a limited time, like lightning sales, which captures the interest of the average consumer. This has worked phenomenally well on a large footing and helps the consumer buy his/her coveted brand at a fraction of the cost.

Word of Mouth

Millennials do not just go by generic advertising, they prefer the real deal through word-of-mouth details about businesses and what they have to offer.

These are some of the ways in which consumer behavior has evolved over the years. Mail outs and leaflets may still remain to the day, but the vast reach for advertisers is through the internet.

Sebastian Greenwood quoting Hugh White says “The past cannot be changed. The future is yet in your power”.

Learn more about Sebastian Greenwood:

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Sebastian Greenwood, Three Simple Eco-Friendly Policies that Entrepreneurs Can Instill

With climate change being a major threat to our beautiful planet, it’s important for businesses to reduce their carbon footprint. Below are three different ways you can help the environment by reducing your business’s emissions:

Paper Trail

Printing out large volumes of paper is wasteful. What you should be doing is printing on both sides and recycling paper that can be used again in the office. For example, the back page of a print off can be used for writing down notes. Paper can also be used as compost for the garden at home. Sebastian Greenwood often quotes Og Mandino who said, “Always do your best. What you plant now, you will harvest later”.

Solar Power

One way to reduce your carbon emissions is to utilize clean energy. Solar and hydropower are great ways of using energy without the cost to the environment. The initial startup costs can turn some businesses away, but down the line, simple eco-friendly energy can result in major savings as well as helping the planet.

Waste Disposal

Having a waste management schedule is another great way for your business to help the environment. Minor changes to the office such as doing away with plastic and having a separate container for wet and dry items to be junked in certain bins can make a huge difference. Most homes follow such rules and so it makes sense to implement in the office as well.

In Summary

The three-pointers listed above definitely are super easy eco-friendly policies that you can implement for your business. Let us take a leaf from Sebastian Greenwood quoting Lao Tzu who said, “Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step”.

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin
Twitter – https://twitter.com/sebastiantruth 
Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

Some Industry Impacts that Can Influence Business Trends

In various industries, certain factors influence trends. Let us look at a few industries and the impacts that can influence business trends.

Retail Industry

Many well-known establishments are losing out because of online shopping. The medium is easy and most often the prices are limited. Based on environmental factors, retailers are cutting back on their carbon footprint offering revamped products for a competitive price with upgraded warranties.

F&B Industry

The hotel and other service related enterprises that rely on food and beverage to keep the business afloat are also influenced by trends. Issues such as demand, cultural awareness, supply chain, media and a host of other issues constitute the basis why the industry is impacted. In a positive vein, people do not blink when placing orders. On a negative vein, with the prices of raw materials hitting the roof, not many can afford the niceties.

Clothing Industry

For a while, people have been fed with the information where under-age workers produced finished items of clothing. That is one reason why people shift their allegiance to a brand because of negative publicity. Many of the well-known brands do not resort to this, but because of the image projected in the public eye, they lose face, have to shut shop and dig themselves out of the pit.

Real Estate

The investment in real estate is not as easy as one would have thought, with new changes being implemented; people do not want to invest in property if there are high tax rates. Sebastian Greenwood once quoted Brian Tracy who said, “I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often”. The point is that while the industry may have a couple of changes, the wait and watch policy may be beneficial down the line for the real estate industry, buyers, and sellers.

Chatter

Social networking is a wonderful medium of engagement, but it can have a ripple effect when too much of the chatter brings down a brand. The objective is to capitalize on social media and let the truth be projected so that the negativity in the market is addressed resulting in amazing new trends for the brand. Basically, create a trend of your own and own the market. As Sebastian Greenwood said when he quoted Philip Sidney who once said, Either I will find a way, or I will make one,” that is the best solution.  

No matter what industry impacts are felt with reverberating consequences, it is essential to deal with the issue, move with the times and generate positivity.

Learn more about Sebastian Greenwood:

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Sebastian Greenwood – Why Opting for Insurance for a Business is the Best Idea 

The law mandates that any business should be covered by insurance. Sebastian Greenwood once quoted Lao Tzu who said, “Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step.” Let us look at why opting for insurance is a good idea and helps down the line.

Property Insurance (for a home-based business)

Based on the way that one organizes and structures the business is dependent on the insurance cover. If you are running a home-based business the generic home insurance criterion does not cover it, especially if you have a series of assets. As you disclose the need for an additional cover with the insurer, you will be entitled to the advantages a cover brings to the fore.

Liability Clause

This format of an insurance cover is primarily important to places like healthcare facilities, salons, consultants, legal professionals, medical practitioners, real estate agents and many who are prone to get bamboozled. As a liability clause in the agreement, you protect yourself and the business from any claims arising with regard to negligence or malpractice. You need to be covered in case of an issue with a customer who is looking for a solution because of multiple reasons.

Insurance for the Employer

Employees who are under a union can cause considerable havoc for an employer. While the union reps may try to get a chunk of the assets, it is wise to opt for an employer’s insurance to keep you free from legal suits. This can arise when the market is bad or the employee has fallen back on work because of constant sick leave. Asking him to leave is advantageous to keep the company afloat, but if he sues, you need a backup plan. Sebastian Greenwood once quoted Dale Carnegie who said, “If you want to conquer fear, don’t sit home and think about it. Go out and get busy”.

An Overview

Myriad choices are available; data breach insurance, business owners insurance, personal insurance, asset insurance, and a host of others that are necessary to establish a cover. The advantage insurance gives is that you are not burdened with issues that you should not be burdened with in the first place. Nevertheless, it is a wise move to certify that you are insured so that you do not find yourself caught in the crossfire.

Sebastian Greenwood – Teamwork is a Proven Necessity in any Enterprise

When setting up shop, it is never easy for one person to handle multiple jobs, which is why additional personnel improves the volume of business and increases the profit margins. It has been widely proven that division of labor is the best way to achieve success in any field. Let us deconstruct why teamwork is a proven necessity for any enterprise.

Faster

One person handling multiple roles reduces the pace and does nothing for the brand. However, groups of people handling fixed portfolios get the job done, without hand holding ensuring profitably and brand loyalty.

Hierarchy

Hierarchy is downgraded as people work together in tandem and get the job done. The idea is to do away with rigidity and get down to basics. Once this is out of the way, the business will rake in revenue primarily because hierarchy goes out the door and division of labor is a force reckoner.

Empowerment

The junior staff has the opportunity to grow in the ranks with a more detailed portfolio as they bring their ‘A’ game to the workplace. The idea is to get the entire team together so that there is synergy due to an empowerment to get the job done without critique. As they accomplish the tasks, there is a feeling of camaraderie because of a team effort.

Ego

The need to do something for oneself goes out the door, as does the ego. The objective is to make sure that the brand retains its loyalty in the market with the right set of workable tools for employees. Sebastian Greenwood once quoted Thomas Paine who said, “The harder the conflict, the more glorious the triumph.”

Good Management

A good manager will realize the efforts of his staff, whereas a bad manager will constantly remind them of their faults. To achieve good teamwork, boosting the morale of employees is a must; otherwise, people lose their will and focus to do the job.

Workshops

As the business gets going, organizing workshops within the confines of the office or outside the office at a retreat helps break down barriers among employees. It also helps everyone to pitch in together and learn the nuance of building morale and working towards implementing ideas to improve brand value.

To simplify the process – teamwork is a proven necessity in any enterprise. Sebastian Greenwood once quoted Henry Ford who said, Coming together is a beginning; keeping together is progress; working together is a success.” By following these simple steps, it is easy to figure out that teamwork brings in huge profit margins, period.

Learn more about Sebastian Greenwood:

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Sebastian Greenwood – Five Key Points To A Successful Business

Setting up shop with a new business often takes a great deal of planning, gumption, creativity, knowledge and understanding the pulse of the industry. However, even when you have all of these facets in place, other areas also factor into running a successful business. Here are five key tips to raking in profits.

Ethics

Having a robust plan in place is wonderful, but red tape can get you down. This is the case with brick and mortar companies, large enterprises and single entities. At this point, it is entirely your call if you are going to bribe someone under the table or stick with an ethical plan. The latter is much better, it may take longer to get the business up and running, but down the line, it is more feasible.

Financial Outlay

The main criterion for running a business is to have an expert in finances. Nothing can get as tricky as not filing your service returns on time. The penalties can take the Mickey out of you, and therefore, the right financial outlay plays huge dividends. Sebastian Greenwood once quoted Wayne Dyer who said, “Go for it now. The future is promised to no one.” When you need to make a play, go with your gut and the profits will catapult.

Strategy

Any good businessperson will tell you that while the optics may seem relevant, what really works is a tactical analysis of the enterprise. The right play will enable the brand to show promise in an otherwise dull market and may even have multiple takers to get started. Strategy denotes timing, precision, planning, and marketing prowess. Once these are in place, nothing should go wrong.

Social Media

Social networking has no bounds and with the variety of tools available to everyone, the sky is practically the limit. The objective here is not to get too frivolous with the chatter, but to stick with the plan to promote the brand. Use the formula that Sebastian Greenwood did when he quoted Og Mandino who said, “Always do your best. What you plant now, you will harvest later,” this will help you achieve the impossible soon.

Location

Establishing credibility is possible when there is a real address that people can contact, not just a website without a concrete address and contact number. Location is all about getting it right, based on the target market that you are approaching. If you are selling a product that is high end, the position should be in an upmarket area.

Sebastian Greenwood – Key Practices An Entrepreneur Should Always Stay Away From

“It’s not about ideas. It’s about making ideas happen.” – Sebastian Greenwood quotes Scott Belsky, co-founder of Behance.

A majority of start-up businesses stumble in their growth stage. Therefore, it is quite clear that the life of an entrepreneur is not a cakewalk. They need to be experts in number crunching, know how to chase deadlines and come up with innovative ideas for optimizing their businesses. Let’s explore some of those practices, which an entrepreneur needs to avoid at all cost.

Not Following Deadlines

The majority of start-up entrepreneurs do not realize the importance of deadlines. In fact, a few of old-timers create incorrect examples by forming an impression in front of their peers that establishing deadlines is the equivalent to working under great pressure and stress.

Yet, a successful entrepreneur knows how to set up an effective method for making sure that the set deadlines are always adhered to. When short-term deadlines are set up, there could be an element of urgency. If entrepreneurs break down their projects, deliverables and business goals into smaller components, they can effectively function in various aspects of business in a logical sequence until the time they can be accomplished successfully.

Not Delegating Work Properly

If you have built your business or taking a lead in it, you need to wear multiple hats to maintain that ownership. For instance, you need to perform the roles of an innovator, a CEO, a leader, a financial manager, as well as a salesperson. At the same time, you may also look after routine tasks on a day-to-day basis. While initially, you may enjoy doing all these tasks, they will gradually start taking up the lion’s share of your time and prevent you from pursuing your strategic business goals. In order to enhance their competitiveness in the market, a successful entrepreneur may choose the path of motivating their employees. The aim is to delegate a greater responsibility to the latter while embracing a higher level of entrepreneurial attitude. The end result is the tasks in hand getting finished within a timeline and without compromising on their quality. Thus, you should learn to delegate your business responsibility as an entrepreneur and start trusting your employees more.

Adopting An Attitude Of Being A Perfectionist

One of the most incorrect ways to sabotage your business and your own self is to have a motion that you are a complete perfectionist. When you embrace the pressure of being a perfectionist, it can act as a big hindrance to your joy and creativity, therefore making your task tougher and longer than it actually is.

Learn more about Sebastian Greenwood:

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