There are innumerable businesses that keep joining the various social media platforms like Facebook, Instagram or Twitter with an aim to generate and increase traffic. There are some businesses that also set up Google ads. Thus with the increasing engagement levels on various social media networking sites, it is becoming tougher to taste success via traditional online advertising. This is even a bigger concern for small entrepreneurs. These smaller businesses have to often compete with the bigger and more powerful competitors who are equipped with excellent marketers and large budgets.
Thus, the big question here is how the smaller businesses tackle these issues! How should the small entrepreneurs use the conventional marketing campaigns to be successful? The solution to this problem is that just like the tremendously successful Sebastian Greenwood, these entrepreneurs should try to follow unconventional paths and doing things, which even established marketers are yet to start thinking about. Below are some of those innovative ways that small entrepreneurs can use for increasing their web traffic
Google Voice Search
One of the most popular ways for people to discover any business online is through using search queries on Google. In the recent years, Google Voice Search has become increasingly popular. Thanks to this tool, online marketing efforts are definitely getting more exciting now. With the availability of a tool like Google Voice Search, who would now like to spend their time in keying on their queries in the search box!? After all, they can just say it to get their job done. Isn’t it a smarter, faster and cooler way to search for a business online? It is expected that the spoken SEO trend will further grow in terms of popularity in the next few years. Thus, it is the perfect time for small businesses, in particular, to overhaul or revisit their mobile as well as online marketing strategies.
“Re-marketing” on social media
Remarketing seems to be the latest strategy for users of social media like Twitter and Facebook. Today, it is no longer adequate to set up your advert and walk away from it, confident in a high conversion rate. The idea behind remarketing is to only target those users who have already visited your website. This means that you are only marketing to those users who have already expressed an interest in your products. It’s easy to set up using a tracking pixel for your social media accounts. This will collect data on your visitors, and enable you to target your visitors with social media marketing. You can track your conversion rate using Facebook and Twitter Analytics, and adjust your campaign accordingly. You can incorporate this tactic with your other marketing channels to amplify their effect.
Take help from micro-influencers on social media
Use of influencer marketing can improve the visibility of brand by taking advantage of the popularity enjoyed by the said influencer. Micro-influencer is a user on social media with a follower base in the range of 10,000 to 1,00,000. These micro-influencers actually offer a better return on investment than celebrities with a wide and varied fanbase. By tapping into these individuals, who have a much more focused support base, you can market your product to the people who want it. These micro-influencers also offer better value per post, making this a win-win situation.
There you have three unconventional marketing techniques to increase web traffic and drive more sales. You can learn more about Sebastian Greenwood on the following social media sites.
Learn more about Sebastian Greenwood:
Twitter – https://twitter.com/sebastiantruth