Is Your Motivation Waning? Try These Steps.

When you begin your entrepreneurial journey, you will be highly enthusiastic and will be a motivated person. But as months or years pass by, your motivation may seem to be waning. Of course, there can be several reasons for this. Unfortunately, if you do not remain inspired, your performance and output will get a beating. You may fail in some of your tasks also. However as Sebastian Greenwood quotes Henry Ford, “Failure is simply the opportunity to begin again, this time more intelligently”.  Therefore, learn your lessons so you can tread confidently and achieve your business goals. So, the question now is how to regain your motivation.

However initially, you should know what motivation is. Motivation is the passion inside you, the passion to achieve whatever goals you have set for yourself and for your business. So, let us now find out the steps you should adopt for regaining your motivation.

1. Your focus determines your motivation level.

If your motivation level dips, it shows that your focus has shifted from the target you originally had to something else. This means that for recapturing your motivation, you should again put forth efforts so you can bring back your focus to your original target. Of course, this needs a lot of effort but you should be ready to practice and work consistently for achieving this aim.

Experts insist that you should use the powers of the spoken word and visualization through the mind’s eye for shifting your focus back to your original target. This means that you should speak to yourself that you are highly focused. While doing so, you should imagine and visualize through your mind’s eye that you have already achieved this aim. According to experts, this technique will work wonders.

2. What are the sources from which you have been drawing your motivation or inspiration?

Prior to this phase in which you have found that your motivation is waning, you have remained an inspired person. So, you should recollect and find out the sources that have been helping you to remain inspired and motivated. You can try to use the same sources again. These sources may be inspirational books or articles written by successful people, self-improvement and personal growth experts and spiritual gurus. You may also be drawing your inspiration from your mastermind group that may consist of those entrepreneurs or professionals who have made a mark in your field. Try to tap these sources once again for lifting your motivation level once again.

3. Identify the activities that inspire you

There may be certain activities by indulging in which you may be getting inspired. For example, some people may be inspired after they do their workout. A few others may be enthused when they involve themselves in some philanthropic activities. You should find out such an activity that inspires you and involve yourself in it.

To summarize, for lifting your motivation level, you should first decide to get motivated. You can then try these methods so you can do your business-related tasks with optimal efficiency. As Sebastian Greenwood quotes Rabindranath Tagore, “You can’t cross the sea merely by standing and staring at the water”. So, get into the action habit, get back your motivation and achieve the business success you have been aiming at.

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Sebastian Greenwood – Can An Independent Contractor Make Money in a Recession?

When the economy is down, everyone feels the heat. Here are some ways that an independent contractor can make money during a recession.

• The major players usually try cost-cutting measures in advertising but raise their bottom line. It is at this point an independent player can bail out the situation for him/herself and make money even when there is a downturn.
• The price of properties goes down considerably and an individual contractor benefits a great deal by capitalizing on the now factor instead of waiting for the tide to turn. Sebastian Greenwood once quoted Lao Tzu who said, “Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step”.
• There is no lack of talent as employees from large companies will be on the lookout for a job and will be available at a fraction of the cost. Of course, it is wise not to undercut but employ them with a decent package. Robert H. Schuller once said, “Problems are not stop signs, they are guidelines.”
• Most firms prefer to employ professionals having to pay additional fees. One can use it to one’s advantage. Make a name during this time and the client will keep your details for a later date instead of going with a bigger brand.
• Spread the message on social networking sites and people will head over to your area of business as you make some decent money. While the situation may be rough, life has to go on and why not make the most of the situation to get the independent contracting going as you energize people to cash in on the product or service available for a fee.
• A plumber or an electrician hardly faces the heat during the time of recession. They are usually on the speed-dial to various clients who need their services. You never know when the lights may need a fix or the plumbing goes down the drain.
• As an independent contractor or professional, this is the time to make a play for reliable trades. Analyse the stock market over the past few years and ascertain the best stock that will benefit you. When the prices are right, it is naturally the best time to strike while the iron is hot.

Sebastian Greenwood once quoted Ted Turner who said, “You can never quit. Winners never quit, and quitters never win”. It, therefore, goes to prove that while making money when the economy is spiralling out of control may seem odd, there is a possibility to make money as an independent contractor, with the right moves, period.

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Sebastian Greenwood, How Consumer Behavior Has Changed Over the Years – Some Simple Facts

The one factor that has remained constant in consumer behavior is that branding makes a huge difference. However, through the years there has been a shift in the spending and analytical behavior of consumers, let us look at the factors:

Reviews

Checking out the veracity of claims made by a brand through online reviews provides the ardent consumer with relevant information. By taking into account the pros and cons, the individual gets to make a more informed decision. Of course, the accuracy may be off base, but one can gauge the reaction and make a decision.

Endorsements

With more celebrities endorsing various brands, fans follow suit and make a play for the product or service. For instance, a hardcore tennis pro will expect to better their score because of the brand of equipment endorsed by famous players such as Roger Federer, Serena Williams, Rafael Nadal.

Social Media

The average person spends at least an hour a day on the internet. Social media has a huge connect where prospective customers make a play for products that interest them. A Facebook page or Twitter handle with relevant details and commentary for and against the product is a way for consumers to make a choice.

Sales

To sell a product or service, the objective of the business is to generate hype in the market. The idea is to offer a sweet bargain for a limited time, like lightning sales, which captures the interest of the average consumer. This has worked phenomenally well on a large footing and helps the consumer buy his/her coveted brand at a fraction of the cost.

Word of Mouth

Millennials do not just go by generic advertising, they prefer the real deal through word-of-mouth details about businesses and what they have to offer.

These are some of the ways in which consumer behavior has evolved over the years. Mail outs and leaflets may still remain to the day, but the vast reach for advertisers is through the internet.

Sebastian Greenwood quoting Hugh White says “The past cannot be changed. The future is yet in your power”.

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Sebastian Greenwood, Three Simple Eco-Friendly Policies that Entrepreneurs Can Instill

With climate change being a major threat to our beautiful planet, it’s important for businesses to reduce their carbon footprint. Below are three different ways you can help the environment by reducing your business’s emissions:

Paper Trail

Printing out large volumes of paper is wasteful. What you should be doing is printing on both sides and recycling paper that can be used again in the office. For example, the back page of a print off can be used for writing down notes. Paper can also be used as compost for the garden at home. Sebastian Greenwood often quotes Og Mandino who said, “Always do your best. What you plant now, you will harvest later”.

Solar Power

One way to reduce your carbon emissions is to utilize clean energy. Solar and hydropower are great ways of using energy without the cost to the environment. The initial startup costs can turn some businesses away, but down the line, simple eco-friendly energy can result in major savings as well as helping the planet.

Waste Disposal

Having a waste management schedule is another great way for your business to help the environment. Minor changes to the office such as doing away with plastic and having a separate container for wet and dry items to be junked in certain bins can make a huge difference. Most homes follow such rules and so it makes sense to implement in the office as well.

In Summary

The three-pointers listed above definitely are super easy eco-friendly policies that you can implement for your business. Let us take a leaf from Sebastian Greenwood quoting Lao Tzu who said, “Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step”.

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Some Industry Impacts that Can Influence Business Trends

In various industries, certain factors influence trends. Let us look at a few industries and the impacts that can influence business trends.

Retail Industry

Many well-known establishments are losing out because of online shopping. The medium is easy and most often the prices are limited. Based on environmental factors, retailers are cutting back on their carbon footprint offering revamped products for a competitive price with upgraded warranties.

F&B Industry

The hotel and other service related enterprises that rely on food and beverage to keep the business afloat are also influenced by trends. Issues such as demand, cultural awareness, supply chain, media and a host of other issues constitute the basis why the industry is impacted. In a positive vein, people do not blink when placing orders. On a negative vein, with the prices of raw materials hitting the roof, not many can afford the niceties.

Clothing Industry

For a while, people have been fed with the information where under-age workers produced finished items of clothing. That is one reason why people shift their allegiance to a brand because of negative publicity. Many of the well-known brands do not resort to this, but because of the image projected in the public eye, they lose face, have to shut shop and dig themselves out of the pit.

Real Estate

The investment in real estate is not as easy as one would have thought, with new changes being implemented; people do not want to invest in property if there are high tax rates. Sebastian Greenwood once quoted Brian Tracy who said, “I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often”. The point is that while the industry may have a couple of changes, the wait and watch policy may be beneficial down the line for the real estate industry, buyers, and sellers.

Chatter

Social networking is a wonderful medium of engagement, but it can have a ripple effect when too much of the chatter brings down a brand. The objective is to capitalize on social media and let the truth be projected so that the negativity in the market is addressed resulting in amazing new trends for the brand. Basically, create a trend of your own and own the market. As Sebastian Greenwood said when he quoted Philip Sidney who once said, “Either I will find a way, or I will make one,” that is the best solution.  

No matter what industry impacts are felt with reverberating consequences, it is essential to deal with the issue, move with the times and generate positivity.

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Sebastian Greenwood – Teamwork is a Proven Necessity in any Enterprise

When setting up shop, it is never easy for one person to handle multiple jobs, which is why additional personnel improves the volume of business and increases the profit margins. It has been widely proven that division of labor is the best way to achieve success in any field. Let us deconstruct why teamwork is a proven necessity for any enterprise.

Faster

One person handling multiple roles reduces the pace and does nothing for the brand. However, groups of people handling fixed portfolios get the job done, without hand holding ensuring profitably and brand loyalty.

Hierarchy

Hierarchy is downgraded as people work together in tandem and get the job done. The idea is to do away with rigidity and get down to basics. Once this is out of the way, the business will rake in revenue primarily because hierarchy goes out the door and division of labor is a force reckoner.

Empowerment

The junior staff has the opportunity to grow in the ranks with a more detailed portfolio as they bring their ‘A’ game to the workplace. The idea is to get the entire team together so that there is synergy due to an empowerment to get the job done without critique. As they accomplish the tasks, there is a feeling of camaraderie because of a team effort.

Ego

The need to do something for oneself goes out the door, as does the ego. The objective is to make sure that the brand retains its loyalty in the market with the right set of workable tools for employees. Sebastian Greenwood once quoted Thomas Paine who said, “The harder the conflict, the more glorious the triumph.”

Good Management

A good manager will realize the efforts of his staff, whereas a bad manager will constantly remind them of their faults. To achieve good teamwork, boosting the morale of employees is a must; otherwise, people lose their will and focus to do the job.

Workshops

As the business gets going, organizing workshops within the confines of the office or outside the office at a retreat helps break down barriers among employees. It also helps everyone to pitch in together and learn the nuance of building morale and working towards implementing ideas to improve brand value.

To simplify the process – teamwork is a proven necessity in any enterprise. Sebastian Greenwood once quoted Henry Ford who said, “Coming together is a beginning; keeping together is progress; working together is a success.” By following these simple steps, it is easy to figure out that teamwork brings in huge profit margins, period.

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Sebastian Greenwood – Five Key Points To A Successful Business

Setting up shop with a new business often takes a great deal of planning, gumption, creativity, knowledge and understanding the pulse of the industry. However, even when you have all of these facets in place, other areas also factor into running a successful business. Here are five key tips to raking in profits.

Ethics

Having a robust plan in place is wonderful, but red tape can get you down. This is the case with brick and mortar companies, large enterprises and single entities. At this point, it is entirely your call if you are going to bribe someone under the table or stick with an ethical plan. The latter is much better, it may take longer to get the business up and running, but down the line, it is more feasible.

Financial Outlay

The main criterion for running a business is to have an expert in finances. Nothing can get as tricky as not filing your service returns on time. The penalties can take the Mickey out of you, and therefore, the right financial outlay plays huge dividends. Sebastian Greenwood once quoted Wayne Dyer who said, “Go for it now. The future is promised to no one.” When you need to make a play, go with your gut and the profits will catapult.

Strategy

Any good businessperson will tell you that while the optics may seem relevant, what really works is a tactical analysis of the enterprise. The right play will enable the brand to show promise in an otherwise dull market and may even have multiple takers to get started. Strategy denotes timing, precision, planning, and marketing prowess. Once these are in place, nothing should go wrong.

Social Media

Social networking has no bounds and with the variety of tools available to everyone, the sky is practically the limit. The objective here is not to get too frivolous with the chatter, but to stick with the plan to promote the brand. Use the formula that Sebastian Greenwood did when he quoted Og Mandino who said, “Always do your best. What you plant now, you will harvest later,” this will help you achieve the impossible soon.

Location

Establishing credibility is possible when there is a real address that people can contact, not just a website without a concrete address and contact number. Location is all about getting it right, based on the target market that you are approaching. If you are selling a product that is high end, the position should be in an upmarket area.

Sebastian Greenwood – Why Is Humility An Integral Part Of Leadership?

We talk about leadership and the various traits of a good leader because this is a great importance in today’s workplace. However, there is one trait of a leader that is not spoken about very often and it is also the one trait that matters the most for a good leader. It is this trait that sets apart a normal person and a good leader. It is nothing but humility. Leading with humility is what would make people genuinely look forward to working with the leader and would be the perfect way to lead by example.

A leader starts with a strong attitude as Sebastian Greenwood quotes Philip Sidney, “Either I will find a way or make one.” But at the same time the leader also makes sure that he or she is open to new ideas and opinions. This is because a good leader listens to the people around him and this is the trait that sets apart a leader from a dictator.

Humility is on level with and not against leadership roles

When we talk about humility it is often a trait that is least associated with people in leadership roles or powerful positions in any company. Contrary to this perception it is in fact these people who deserve to possess this quality the most. It is not a sign of weakness as it is often portrayed, but rather a sign of strength. Only the confident few can be truly humble. When you are humble it does not mean that you are expected to think yourself any lower than the others around you. It simply means that you should be ready to think of others around you on the same level as yourself.

Humble leaders do not ever abuse the authority bestowed on them

Humility ensures that the leader would avoid misusing the authority that he or she is given. This means that the leader would not focus on retaining the trust of those around him by staying humble and open. This would ensure that there are no barriers that the others might face to try and connect with the leader. People should not fear any leader but should, out of respect, be motivated to follow and work alongside the leader. This would be the ideal leader that any team would benefit from.

A leader is not omniscient

No one is in fact! It is about the never-ending thirst for learning and the flexibility to accept every source of information. Few things are learnt from the books, and certain things are learnt from experience and exposure. But there are certain things that are also learnt from the people around them. When the leader is humble enough to stop, listen and understand what is happening around them, they will be able to gain a lot of knowledge from sources that they had least expected. As Sebastian Greenwood aptly quotes Aristotle, “Quality is not an act, it’s a habit”. So start small and stay humble, you will soon find yourself going places!

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Top Unconventional Techniques for Small Entrepreneurs to Get More Web Traffic

There are innumerable businesses that keep joining the various social media platforms like Facebook, Instagram or Twitter with an aim to generate and increase traffic. There are some businesses that also set up Google ads. Thus with the increasing engagement levels on various social media networking sites, it is becoming tougher to taste success via traditional online advertising. This is even a bigger concern for small entrepreneurs. These smaller businesses have to often compete with the bigger and more powerful competitors who are equipped with excellent marketers and large budgets.

Thus, the big question here is how the smaller businesses tackle these issues!  How should the small entrepreneurs use the conventional marketing campaigns to be successful? The solution to this problem is that just like the tremendously successful Sebastian Greenwood, these entrepreneurs should try to follow unconventional paths and doing things, which even established marketers are yet to start thinking about. Below are some of those innovative ways that small entrepreneurs can use for increasing their web traffic

Google Voice Search

One of the most popular ways for people to discover any business online is through using search queries on Google. In the recent years, Google Voice Search has become increasingly popular. Thanks to this tool, online marketing efforts are definitely getting more exciting now. With the availability of a tool like Google Voice Search, who would now like to spend their time in keying on their queries in the search box!? After all, they can just say it to get their job done. Isn’t it a smarter, faster and cooler way to search for a business online? It is expected that the spoken SEO trend will further grow in terms of popularity in the next few years. Thus, it is the perfect time for small businesses, in particular, to overhaul or revisit their mobile as well as online marketing strategies.

“Re-marketing” on social media

Remarketing seems to be the latest strategy for users of social media like Twitter and Facebook. Today, it is no longer adequate to set up your advert and walk away from it, confident in a high conversion rate. The idea behind remarketing is to only target those users who have already visited your website. This means that you are only marketing to those users who have already expressed an interest in your products. It’s easy to set up using a tracking pixel for your social media accounts. This will collect data on your visitors, and enable you to target your visitors with social media marketing. You can track your conversion rate using Facebook and Twitter Analytics, and adjust your campaign accordingly. You can incorporate this tactic with your other marketing channels to amplify their effect.

Take help from micro-influencers on social media

Use of influencer marketing can improve the visibility of brand by taking advantage of the popularity enjoyed by the said influencer. Micro-influencer is a user on social media with a follower base in the range of 10,000 to 1,00,000. These micro-influencers actually offer a better return on investment than celebrities with a wide and varied fanbase. By tapping into these individuals, who have a much more focused support base, you can market your product to the people who want it. These micro-influencers also offer better value per post, making this a win-win situation.

There you have three unconventional marketing techniques to increase web traffic and drive more sales. You can learn more about Sebastian Greenwood on the following social media sites.

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Sebastian Greenwood – Simple Aspects to Consider before Starting Out a New Business

As you start a venture and break into the role of an entrepreneur, the going can get tough. Stick to the plan of grit and determination and you will succeed. Sebastian Greenwood once quoted Normal Vincent Peele who said, “Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers, you cannot be successful or happy”. Here are simple pointers to consider before branching out on your own.

Keep your Eyes on the Prize

This is the foremost criteria to keep in mind, especially if you have an innovative idea that is relatively new and can take a while for people to digest. Exercise caution before you dig your heels in and get going. Weigh in your finances. Have a backup plan in case of things going south. If the business plan has credibility, the entrepreneurship will be a success.

Technical Awareness

The next objective is to ensure that you have an intelligent website that is well formatted and not all over the place. Therefore, some tech savvy is of importance. Dealing with a web developer for your site requires careful negotiation. If you do not have the wherewithal, you can end up paying too much from the get with poor work. If you do not have, technical savvy seek expert help from a reliable source, and then get the website up and running.

The Right Team

A considerable number of people who join a start-up expect a large salary packet, a huge joining bonus or a percentage of the profits. Distance yourself from greedy candidates especially when you are starting out. It is imperative to source smart professionals who are keen to succeed and build the brand value of the team. Keep unrealistic demands out of the purview as you build a formidable team.

Fundraisers and Limited Inputs

The objective of starting out an enterprise is to ensure that you control the venture. When fundraisers are brought into the fold, they may breathe down heavily with sets of ideas and plans. Chalk out the strategy and work out the statistics at the very beginning before you ask for an expert opinion or a joint venture partnership.

Research is Essential

Before embarking on the journey to starting out on your own, it is of immense importance to conduct market research. By doing so, you are being smart and limiting any financial losses or setbacks. If they do arise, you will be prepared with a plan B to take you to the next level. Sometimes it is wise to cut out the middlemen so that you are not too dependent on them. Establish a code of conduct so that there is no miscommunication during the alliance.

Finally, Do the Math

The final step, which should be the first step when starting out, is whether you have extensive knowledge of the idea. If you have all the information and the skills, marketability, financial acumen, personality development, you are good to go. Sebastian Greenwood once quoted Helen Keller who said, “Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.” If you have the right spirit and confidence, you will go places.

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