Top Unconventional Techniques for Small Entrepreneurs to Get More Web Traffic

There are innumerable businesses that keep joining the various social media platforms like Facebook, Instagram or Twitter with an aim to generate and increase traffic. There are some businesses that also set up Google ads. Thus with the increasing engagement levels on various social media networking sites, it is becoming tougher to taste success via traditional online advertising. This is even a bigger concern for small entrepreneurs. These smaller businesses have to often compete with the bigger and more powerful competitors who are equipped with excellent marketers and large budgets.

Thus, the big question here is how the smaller businesses tackle these issues!  How should the small entrepreneurs use the conventional marketing campaigns to be successful? The solution to this problem is that just like the tremendously successful Sebastian Greenwood, these entrepreneurs should try to follow unconventional paths and doing things, which even established marketers are yet to start thinking about. Below are some of those innovative ways that small entrepreneurs can use for increasing their web traffic

Google Voice Search

One of the most popular ways for people to discover any business online is through using search queries on Google. In the recent years, Google Voice Search has become increasingly popular. Thanks to this tool, online marketing efforts are definitely getting more exciting now. With the availability of a tool like Google Voice Search, who would now like to spend their time in keying on their queries in the search box!? After all, they can just say it to get their job done. Isn’t it a smarter, faster and cooler way to search for a business online? It is expected that the spoken SEO trend will further grow in terms of popularity in the next few years. Thus, it is the perfect time for small businesses, in particular, to overhaul or revisit their mobile as well as online marketing strategies.

“Re-marketing” on social media

Remarketing seems to be the latest strategy for users of social media like Twitter and Facebook. Today, it is no longer adequate to set up your advert and walk away from it, confident in a high conversion rate. The idea behind remarketing is to only target those users who have already visited your website. This means that you are only marketing to those users who have already expressed an interest in your products. It’s easy to set up using a tracking pixel for your social media accounts. This will collect data on your visitors, and enable you to target your visitors with social media marketing. You can track your conversion rate using Facebook and Twitter Analytics, and adjust your campaign accordingly. You can incorporate this tactic with your other marketing channels to amplify their effect.

Take help from micro-influencers on social media

Use of influencer marketing can improve the visibility of brand by taking advantage of the popularity enjoyed by the said influencer. Micro-influencer is a user on social media with a follower base in the range of 10,000 to 1,00,000. These micro-influencers actually offer a better return on investment than celebrities with a wide and varied fanbase. By tapping into these individuals, who have a much more focused support base, you can market your product to the people who want it. These micro-influencers also offer better value per post, making this a win-win situation.

There you have three unconventional marketing techniques to increase web traffic and drive more sales. You can learn more about Sebastian Greenwood on the following social media sites.

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

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Why You Must Be Customer-Centric To Grow Your Business

Advertisements seem to be all-pervasive and more particularly of those companies that offer various items or services. These companies shout loudly that their items are the best, their prices are the lowest, and that their services are impeccable. But if you pause for a moment and check, you will find that most of these noises are empty and they are not true. Companies should therefore not forget that nowadays, customers are very smart and they will not take such noises as face value.

In other words, most of the customers do their homework meticulously before making their choices. This means that as a business owner, you must check if the items or services you offer will fulfill the needs of your customers. Unless your efforts are customer-centric, you cannot sell your items for a sustained period of time.

Of course, when you launch an item or service, you may taste initial success. But if what you are offering is not up to the expectations of your customers, you cannot stand in the market. No amount of advertisement can help you. On the other hand, if you are certain that what you are offering will perfectly fulfill the needs of your customers, you can spend on advertisement and proclaim this fact with conviction. But what should you do to be more customer-centric? The following tips may help. But knowing them is not enough. You must implement them. Remembering the wise words of Johann Wolfgang von Goethe, successful entrepreneur and business mentor Sebastian Greenwood once said, “Knowing is not enough; we must apply. Willing is not enough; we must do.”

  •  Listen to the needs of your customers intently. There are a number of ways to know what your customers need. You can do a market research or survey for getting the information you need. If you think that you cannot handle this, you can seek the help of service providers who have market-research experts on their roll.
  • Trying to know the needs of your customers cannot be a one-time affair. It is a dynamic process. You must therefore keep in constant touch with your customers because as time flies by, their needs may keep varying as well.

Not only that, customers now have a very good access to all types of information, thanks to the advent of the Internet. So, they keep abreast of all the technological innovations that are taking place. Therefore, they are changing their requirements more frequently than ever. Unless you know the changes in their needs, you will not be able to cater to them.

  • It is wrong to adopt the same strategy for all the sections of customers. The needs of customers may vary according to the regions where they live, their gender, age, education, etc. This means you must take into account all these aspects for devising your strategy. If you ignore these aspects and adopt a uniform approach for all the sections of your customers, you will be squandering your money, time and energy for producing your items and trying to sell them. Remember that some of your competitors may be smart and they may be adopting the right approach for finding the appropriate needs of various types of customers. If you refuse to change tack, your competitors will out-smart you soon.
  • There may be a number of competitors who offer products similar to what you are offering. But your products should serve at least one unique purpose that your competitors do not. If you succeed in incorporating such uniqueness into your products, you can be rest assured that you have a clear edge over them.
  • Adopting a customer-centric approach should not be confined to offering the products customers need. This approach should pervade all the functional areas of your company. For example, you must ensure to make on-time deliveries, should answer the queries and doubts of your customers instantly and should put in place excellent pre-sale and after-sale services. This approach will help you in earning the loyalty of more customers. As Sebastian Greenwood once quoted Og Mandino said, “Always do your best. What you plant now, you will harvest later.”